Lidolang

A great team of passionate people, this solid company has existed for over 24 years and has many years of experience in cooperation with the best suppliers. Thanks to its, well-qualified employees, and rich technological supply network, lidolang is deemed one of the best translation firms in Europe.

Online

About the project

After our rebranding, lidolang became part of Seprotec Multiligual Solutions Group, scoring as one of the 30 best language service agencies in the world (rating by Common Sense Advisory, 2016).

It was our task to conduct rebranding of one of the best translation firms in Europe. We started from detailed analysis and investigation of the sector the company represents. We outlined the brand strategy and implemented new brand identity. Bearing in mind company’s long, 60-year tradition and its recognizability, we decided to transform the existic sign, rather than replace it altogether.

The implementation process was very vast and was completed in February 2016. During this process, our work for lidolang has given us lots of pleasure.

Scope

Copywriting
Rebranding
Brand strategy
Wireframes, UI/UX
Web design & development
POS
Photo shoots
3D visualizations
Visual merchandising

Team

Marta Harasym
Adam Harasym
Józef Kieraś
Mateusz Gumula
Patryk Dobrowolski
Filip Gonciarczyk
Rafał Kalfas

PANTONE 199 C

brand colors

PANTONE 144 C

PANTONE 422 C

PANTONE COOL GREY 3 C

In order to move freely within new system of brand identity, we have created a complex brand guidelines book. There, we included all the essential information concerning the structure of the logo, typopgraphy used, as well as color details.

Simple and clear

The new face of the website showcases 9 fields of company’s activity in a clear and approachable form. The service is well-thought and carefully planned. It is easy to operate and first of all accessible. Our work has been acclaimed by cssdesignawards.com and csslight.com

Apart from implementing correct display of the service on a PC, tablet or smartphone, we had to make sure both the main site and its sub-sites load quickly. Next, we improved navigation while moving between the sections and searching for particular information. For this purpose, we have created additional side menu the user always has within reach.

full responsiveness of the website

We like to compare how easy it is to translate with our to riding a bicycle and this led us to creating the cycling motive for the stand we prepared. Using a special grid, we made bicycle locks for our visitors and all business talks took place on comfortable swings.

tcworld conference and tekom fair in Stuttgart

Natalia Betleja – Gruca, Head of Operations

w wolnych chwilach studio are people of true passion, with great sense of aesthetics, understanding new trends in marketing and advertising, and at the same time excellent graphic designers. We recommend cooperation with this studio – we are very pleased with the final effects. Rebranding campaign of lidolang has turned very successful.